Banned Horlicks Adv

An advert claiming that Horlicks makes children "taller, stronger and sharper" has been banned after it mistakenly was screened on British television.

The Horlicks advert said the malt drink had been tested on pupils at a boarding school, and included a voiceover saying, "Children have become taller, stronger and sharper. The Horlicks challenge - now proven. See for yourself."

GlaxoSmithKline, maker of Horlicks, said the version of the product sold in Bangladesh was fortified and its health claims were supported by clinical studies done by the National Institute of Nutrition in India.

Horlicks sold in the UK, however, is not fortified and GSK said there was no intention of advertising it as such here.